Are you Apprehensive about Attraction Marketing and Personal Branding?

If you’re new to Internet Marketing, and trying to put all the pieces together, this post should help you do that.  All the things you’re learning, like what websites to use, how to use an auto-responder and how to build your list are really important.

However,  we need to fit all these  pieces together, kind of like a jigsaw puzzle. And, what brings all those different pieces together are two concepts called “Attraction Marketing” and “Personal Branding”.

One thing really stands out in this industry, and especially on the Internet, and, that is – There can be 2 people taking similar actions and generating say 3 leads each day, and yet they have an entirely different sign up rate. The biggest difference between those 2 people is “the person themselves”.

Now, I know that sounds weird, but this is what happens with Attraction marketing. People will sign up in an MLM business with those they are attracted to.  However, it’s more than just having a common interest or liking the person. That IS part of it, but not all of it.

Hear me out okay

There’s some physchology around why someone chooses to join one person and not another, even if they’re in the same company. There are some kind of phsychological triggers causing a person to sign up with a particular sponsor over all the other people they could’ve signed up with in that company.

If one person is generating leads but not following up with their leads (and I don’t mean calling and “closing” the leads) and the other person IS following up, then it’s going to make a huge difference.

By “following up” I mean teaching people valuable things that will  make a difference in their lives.

Attraction Marketing is all about attracting people to you.

Instead of you having to go after people  and create  interest and chase them, people will be coming to YOU and to join up with you. Their decision will be based on the information you’ve given them and it ties into personal branding because a big part of attraction is being able to create that brand for yourself. It’s about you establishing yourself as someone who has VALUE to offer your prospects.

Offering value to people’s lives is the way You Attract people to YOU

Giving value is a very important part of Attraction marketing and personal branding. Take Nelson Mandela for example, he gave everything he had (even by giving up years of his life with family and friends) for his country. When he was finally released from prison, his fellow country people eventually elected him as their President. He was seen as a leader because of all the value he gave to people, and that caused people to be attracted to him.

Nelson Mandela is an extreme example, but it shows that people respect those who give value to them. Have you ever felt like giving to someone who’s selfish? Probably not. However, those who ARE giving and unselfish will attract value to themselves, it’s the way the universe works.

So, if you’re new to the internet, you might be asking what can you give to your prospects?

Giving value could mean teaching your prospects about things like personal  development or mindset, about leadership development, or principles about relationship building or about how to generate leads or some kind of marketing strategy, or traffic generation.

Whatever you learn about, write that in your own words and send it to your list. There aren’t many leaders who come up with new ideas themselves, instead they teach things they have learned elsewhere. When you write it in your own words, you’re creating your own brand.

Whatever value you are giving people, they will remember that and realise that it’s you who is causing different changes in their lives, and causing them to be able to do something they couldn’t do before. People will see you as a teacher and a leader, and they’ll realise you’re giving them a lot of value.

And, many of those people will want to work with you because they know you can help them do whatever they’re wanting to do at that time. If you’re consistently offering value to people, they’ll realise you’re the one who can help them.

The best part about all this, is that it’s soooo easy. Remember I wrote about autoresponders in another message, and how easy they are to use. Once you have an auto-responder, you can easily just write up an email about something you just learned, and send it to your prospects. As you learn new things, you can write about it, and pass it on. Or better still, create a video of yourself teaching people about this new concept you’ve just learned.

This will all fall into place easily for you. Even if you’ve failed at everything you’ve done before, you still know a LOT. You know what doesn’t work and you can share that with people.

Think about what you’ve been learning lately, just by reading blog posts and whatever newsletters you are getting.   How many other people in the world don’t know what you’ve just read  about attraction marketing. You can package it up in your own way, and share it with others.

If you give lots of value to people, naturally it comes back to you. So, if you want more people signing up in your business, then give value to people and the universe will reward you by giving back to you.

There’s a lot of resources where you can learn more about using attraction marketing and branding yourself. And, you will find as you learn that it will all piece together nicely. Just focus on learning and sharing your knowledge with others, and you will build your own brand, and attract people to your business.

Click here to learn more about the best program I know of,  teaching about marketing and lead generation, using Attraction marketing principles.

I always love to see your comments.  Do you agree that Attraction marketing is mostly about giving value to people?

Technorati Tags: Attraction Marketing, internet network marketing training, lead generation, personal branding

This article was written by Julieanne, who is an Online Entrepreneur with a background in teaching Information Technology. If you're interested in getting assistance with your Online Marketing, Request a Consulting Package by clicking here. If you would like to have your Blog set up for you by Julieanne, AND get a free training session showing you exactly how to use it, click here.