Imagine for a moment, that you’re looking for a new Network Marketing company to join. You have no idea how to market the business once you get started, so you are looking for a business opportunity where someone will help YOU to be successful.
You start searching on Google and see an advert that looks interesting.
When you click on the advert, you’re taken to a website which talks about the company and the products.
Website 1 about The Company and The Products
The website gives a lot of “generic type” information about a Network Marketing company, and a lot of information about all the products they sell.
However, there is no information about the people you would be working with, if you did choose to join. There’s nothingabout a marketing system you could use to help you be successful And there’s no place where you can request more information about how you would market this business.
You’ve heard of the company and the products before, and would like to do that business. However…. you are looking for someone who will assist you. And, this website doesn’t say anything about helping you to market the business. The only thing this website shows about a person, is the distributor’s name and contact details.
Over the past year, you’ve already been with a few other Network Marketing companies, but you couldn’t work out how to market them successfully.
This time, you’ve decided it’s going to be different. You’re going to join someone who knows what they’re doing and can help you to learn how to market the business.
So, you go back to google and continue your search.You see another advert about some training in a marketing system, and click on that one.
Website Number 2 Offers Training
This web page is different and it’s really simple! On the page, there is a bit of an introduction at the top, telling you about some free training that will show you how to market on the Internet.
There’s a video on the page of someone telling you they will send you free training everyday for a week, showing you what you need to market a network marketing business online. All you need to do, is give them your name and details, and they’ll send the information.
To the right of the video, is a little form asking you to fill out your name and details.
You think to yourself, “this is great, now I can find out what to do before I actually join a companyand purchase the products”.
You sign up for the information and now you’re happy to have someone giving you some training, so you can find out what to do. Even if they want you to pay for something, it doesn’t matter, as long as you can learn. You are really eager to see this first training!
There’s still plenty of time to find a company and products you like, and at least when you find one, you’ll have more idea of how to do the marketing.
So, if this was you looking for a new Network marketing business,which kind of websites would you prefer to find? Website 1 or Website 2?
Website 2 is known as a “lead capture page”, and it’s used by internet marketers to gather names and informationof people who are interested in what they have to offer.
The most important thing a marketer can do, is to grow a list of people interested in what they have to offer. This list of people will become part of your real estate. It will be your biggest asset in your business.
Your other real estate will be your lead capture pages that you use to grow your list!
Instead of advertising your company website, it’s much better to advertise a “lead capture page” where you offer something of value to people when they sign up.
A Lead Capture Page
A “lead capture page” is a very simple web page with a heading at the top, telling people what you’re offering them.You might also put a video on the page – a video of you is best, explaining what you have to give them and the benefits they’ll get from it.
The other important thing on your lead capture page is the form asking for the person’s email and other information.
Advertising a lead capture page has HUGE advantages, some of them being:
- Your lead capture page is used to build a list of prospects that you can sell your offers and your opportunity to later on.
- After capturing your leads, you should send them follow up messages which will brand yourself, so they get to know YOU. If the prospect is looking for a business, they are more likely to join you, because you’ve given them value, and shown them you’re a leader.
- Your list will become your biggest asset and once people get to know, like and trust you, they will want to buy from you.
- When you advertise a lead capture page, you will stay “in touch” with a lot of people who came to your website. A lot of them will fill out your form and you’ll have a chance to continue building your relationship with them. In contrast, when you advertise your company website, what happens to all the people who click on the advert, and don’t join or buy the products? Those people are most likely gone and never to be seen at your website again.
So, what kind of websites do you prefer to advertise? Tell me what works best for you.
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{ 2 comments… read them below or add one }
Hi Julieanne,
This is a voice from the past, we go back to conference calls with Marci and Retire
Quickly and the Nutrition company in 2001/2002
Your web sites sound just as enthusiastic as you did on the phone almost a decade ago..
Sounds like you’re having fun, for me if it isn’t fun I don’t do it very long ;>) ;>)
It’s good to connect again
Best Wishes,
For Your Health And Happiness.
May Your Life Be Filled With Love and Prosperity
G. Boyce Bazzell (Bazz)
256 325 6787 Central Time Zone
Hi Bazz, I remember you well, how are you? You used to be at The Greatest Networker Community also. Where can I find you online now? I searched google for your name, but not sure if you’re the actor who shows up everywhere. I hope you are feeling fit and well Bazz!