What do YOU want – what are you passionate about?

Have you just started your blog or thinking about starting to market online?

And, you’re not really sure what you’re going to blog about?

If you’re a Network Marketer and you want to promote your business opportunity or your products, decide first of all, which of those you want to talk about.

Your products OR your opportunity?

One mistake that many network marketers make, is to try and market both on one website.  Marketing 2 completely different products/services  makes it really hard for people to find your website.

Next, think about what problems people have that your product or opportunity could solve.

With regard to your “Business Opportunity”, that’s easy.

People have problems like…

• how can I make more money,
• how can I market my business,
• how do I generate leads?
• how do I build a marketing system so I can have more free time?
• what business should I join?

So, instead of marketing your business opportunity, you can help people solve the problems they are having.

When people are looking for someone they want to join in a Network marketing business, they look for someone who can help them.

They are looking for valuable information and if YOU provide that information, they will be want to look at your opportunity.    You will be a Valuable Resource and a Valuable Teacher.

Providing valuable information also gives you a LOT more to write about!

Imagine if all you have to write about, is your biz opp – you soon run out of things to say. Plus, it becomes boring!

I remember way back when I first started network marketing, and my upline had screeds and screeds of stuff about the company.  We emailed it out to people. Fair enough, people want to know about the company!

But, they want to know about WHO they’re joining first!

What if you want to Market your Company’s Products or Services?

The same thing applies when you’re marketing products/services – your prospective customers want to see that the product or service will provide a solution to one of their problems.

So, think about the problems your product can solve and create a blog related to those problems.

For example, if you sell healthy pet food, you could have a blog centered around pets and their health.   Advertise your product on the blog, and have swarms of people coming to read all the stuff you have to say about their precious pets’ health!

Imagine how much more you’ll have to write about, and you can involve your readers in discussions also.  It will be lots of fun!

Write in the comments below, telling me what your business and products are.  Then, I’ll come up with some ideas for a website you could start.

Technorati Tags: niche research, target market

This article was written by Julieanne, who is an Online Entrepreneur with a background in teaching Information Technology. If you're interested in getting assistance with your Online Marketing, Request a Consulting Package by clicking here. If you would like to have your Blog set up for you by Julieanne, AND get a free training session showing you exactly how to use it, click here.