Your Network Marketing Business Niche does not mean as many as possible

Michelle Greer wrote an interesting article demonstrating why its not good to try and market to everyone. She talks about how if you hire a PR firm, to write a press release for you, they will interrogate you until they find out something that will maximize the impact of the story.

Then, Michelle speaks about the audience we are targeting, WHO we want to hear the story. She says “the answer often becomes “as many people as possible”.” But that’s not good because not everyone likes the same things. You can read the rest of Michelle’s article here: As many as possible not a marketing segment

The main message is that we should think about WHO our target market is before writing a story. To discover more about finding your Target Market and your Niche go to this post about Finding your Niche before building your MLM Business

Technorati Tags: define target market, research target market

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