Video Marketing for your Internet Network Marketing Business

Video marketing is an very powerful strategy for your Network Marketing business (or any other kind of business). Videos are the closest way to connect to people and create a powerful connection that lasts a long time.

As I mentioned in my previous post it’s important to choose a marketing strategy you feel good about So, if video is not your choice right away, then choose something else and come back to video later.

Insert URL to your Squeeze Page Under Video

Have your Marketing Funnel set up first

Before  selecting any marketing strategy, it’s best to set up your marketing funnel.  Whatever marketing strategy you choose, it should promote  your “Squeeze page” or “Opt in” page, so you can generate leads from your Video Marketing.

Some of The Advantages of Video Marketing are

1. You can shoot a video anywhere – underwater while scuba diving, at the beach, in the car, in your garden with the birds singing, in your backyard, in the pool, while ski-ing, while traveling and while on vacation.

2. People get to know you in a video, so you will start building your brand.

3. You can reach a far wider audience with a video than you can by speaking one on one with people. It’s rather like being in a seminar or at a conference, except you don’t have to be scared because no-one is watching you while you’re filming.

4.  Creating videos is totally free if you already have a camera. Posting them on the internet is totally free if you already have an internet connection.

5. Videos can become viral, as people pass them round to others.

6. Taking videos and posting to the internet is very low technology and easy to do.

7. You can demonstrate to one person or millions of people, how to perform a task on the computer.  Just take a video of yourself performing that task.   Use some free software called Jing to capture 5 minute videos or use Camtasia for longer videos

8. Your videos can get you a lot of visitors to your website, thereby creating a lot of leads for your business.

Short videos or Long ones?
Because people are busy and can’t always watch a long video, you can do really short 1-2 minute videos that provide people with information to help them solve a problem. For example, you might teach them about relationship marketing or explain why online marketing is effective.    Always  put your Squeeze Page URL and a call to action, underneath your video.

Being in front of the camera is best, but if you really can’t bring yourself to do that at first, there’s other ways to make videos.

Here are six different ways you can create your own videos:

1. Create slides using something like Microsoft Powerpoint or the equivalent on a Macintosh, and add music or your own voice as background. Save these slides as images and import them into a movie maker program. Both PCs and Macintoshes include free software for you to make your own movies ready to publish on the internet. Slides are great for video creating novices, especially if you’re a little shy about showing your face.
2. Make photos of your products or whatever you do, into a video by adding them to a movie maker program. Add some background music to the photos or add your own voice and you have another video.
3. There are Software programs which allow you to capture your actions on the computer to create an educational video. You can have your face showing in a small corner of the screen, or don’t have your face at all.
4. Go down the beach with a friend and just say hello and talk about the beautiful views and the waves. This is a great way to start off with your “showing your face” videos, like in the first video my hubby and I did below..
   
5. If you are a scuba diver, or a keen sportsperson, get someone to video tape you. When you get home, import the video into your movie maker program and tape yourself talking about the movie.
6. Do an interview with a leader in your industry and ask them questions, with the video recorder on.

There are lots more different kinds of videos. Be creative and think of other ways also. Here are some tips for any type of video you create.

• Keep all videos less than ten minutes in length so that more video broadcast sites will accept them.
• Create an image to insert into each end of the video. On the image, type the title of your video and your website URL, with a call to action. This way, people can go to your website after watching the video, and you will generate your own leads.    Here’s an example of a picture I insert at the end of some of my videos..
  

  Insert Image at beginning & end of video with Call to Action & Your URL

• Most movie creation software will allow you to insert a watermark on your video. The watermark should be your website URL or your phone number in some situations.
• Submit your video to different broadcasting sites on the internet.  Some broadcast sites are YouTube, Google videos, Viddler, Dailymotion, Photobucket, and there are many more.

This post is getting very long and I have lots more tips to give you. Look out for my next post with more about Video marketing. In the meantime, let me know in the comments below, how you like video marketing (or how you like the idea of it if you’ve never done it). I would love you to retweet or bookmark if you’re inspired, thank you!

Technorati Tags: internet network marketing business, Social Marketing, social media, video marketing

This article was written by Julieanne, who is an Online Entrepreneur with a background in teaching Information Technology. If you're interested in getting assistance with your Online Marketing, Request a Consulting Package by clicking here. If you would like to have your Blog set up for you by Julieanne, AND get a free training session showing you exactly how to use it, click here.