Commented on “Mashable – The Social Media Guide”

Great post Brandon, and it’s really got me thinking. I think Godin’s street is better for a business just starting out using Social Marketing. For example, say a photographer wants to use social marketing to brand him/her self. He/She builds a list of followers who are interested in having their photographs taken, or perhaps they are going to get married or they are models wanting a portfolio. There are LOTS of different niches within this “market of photography”.

So… the photographer would most likely be better off to go down the Godin street and look for followers interested in these niches. If he/she went after the crowd, it’s going to be harder to get listed in the search engines.

And… on the other hand (I’m brainstorming our loud here:-), the photographer has advantages with getting a large crowd – because who knows when someone all of a sudden becomes interested in having photographs taken. Or.. they might know someone who wants photographs taken, and they may contact their own list who has someone on it who is interested.

Now I see the benefits of both “streets”.

Originally posted as a comment
by julieannevanzyl
on Mashable – The Social Media Guide using DISQUS.

Technorati Tags: social media

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