One of the first tools recommended when first joining a network marketing company, is to get business cards. These are essential, so you can hand them out to people you meet. Before paying out money for business cards, you should consider what website URL you’re going to put on the card.
Most network marketing companies give their distributors a marketing website, to show prospects the business, and to allow others to sign up as distributors and to purchase the products as customers. And, these websites will be the same for each distributor, except for an extra name or number on the end of the URL. For example, our company gives us this site: vanzyl.vemma.com The “vanzyl” at the beginning is the only thing that makes it different from everyone else’s site.
If I put that address on my business card, it has the following disadvantages:
- It looks unprofessional because it’s not a top level domain name ( www.myvemma.com is a top level domain )
- When people want to look at my website, they might start typing in the first part of the URL and leave off the “vanzyl”. That means they will go to the company site. If they sign up from the company site, the company won’t know who they meant to sign up with, and will allocate them to one of the members.
- Instead of typing in “vanzyl”, they could type in any other name and sign up with another person (this happens numerous times).
- That URL doesn’t look good when advertising on a car or a poster.
So, the best and easy thing to do is to get a domain name. Here’s some recommendations when selecting a name:
- Don’t put your company name in the URL because most companies don’t allow it.
- Choose as short a name as possible.
- Try to get a name that has a well searched keyword in it.
- Try to get a name that will be remembered easily.
- Try to get a name that represents the products or the business opportunity in some way.
Here’s an example of a name we chose – if you’re not sure what a domain name does, click on this one, and you’ll see that it “re-directs” to our company website (for the Verve Energy drink product)
The best place I know of, to purchase a domain name, is www.godaddy.com
At that site, be careful to avoid all the advertising. It’s not necessary to purchase anything else when buying the domain name. At the time of writing this, new domain names only cost $9.99 a year.
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